TOBEN is looking for a driven and experienced Marketing Manager who thrives in a growing and fast-paced environment. The role is responsible for marketing strategy and implementation across traditional and digital platforms. Working directly with the management team, the ideal candidate will bring creative and unique ideas to life.
Responsibilities include but are not limited to:
-Planning support and campaign coordination
-Public Relations and Brand Awareness
-Project management of various aspects of digital creative (copy, design) web development
-Ownership over the strategy and execution of acquisition, monetization and engagement campaigns
-Measuring performance and optimizing online experience
-Discover, present, and manage initiatives to enhance SEO + SEM on relevant digital properties
-Perform ongoing maintenance and audits of the website
-Build and implement a social calendar to ensure frequent on-brand content across social platforms and support for programming
-Develop concepts for engaging on-brand content
-Monitor engagement and ROI/conversion of all campaigns
-Provide on-brand copy for both owned and paid media
-Provide digital insight to management across the business
-Support new partnerships and program launches
-Identify areas for growth across media channels
-Monitor developments in the digital landscape to identify opportunities
-Create effective auto E-mail management and maximize utilization of marketing features
-Develop and manage ad budget including analysis and reporting
-Monitor E-mail and social metrics and report digital performance and ideas for growth to management
-Facebook and Instagram content calendar, management and execution
-PR and Media events – organization and execution alongside management team
-Review strategy for applicable platforms
-Marketing strategies that work towards sales goals
-Graphic design work
Qualifications
-Marketing/Advertising/Communications Degree or Diploma (or related field of study)
-2-4 years of experience
-Knowledge of Squarespace
-Must have hands-on experience on various digital and social platforms
-Agency experience is an asset
-Graphic design skills are an asset
-Google Analytics is an asset
-Strong work ethic, time management, and leadership qualities
Job Types: Full-time, Permanent
Salary: From $50,000.00 per year
Benefits:
- Extended Health Care
Work remotely:
- No
